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Tag Archives: Fashion Advertising

Non, ce n’est pas magnifique.

As if American Vogue’s celebrity whoring isn’t enough (I thought In-Style was the celebrity style magazine?), Lancome has decided to use Anne Hathaway (of all people) in their new ad campaign. Out of all the celebrities out there, you couldn’t think of anyone else?

Okay, I know this was announced back in mid-June but I just saw the life sized poster of the Scam Artist Dating Princess Diaries star this afternoon. I just don’t like her. She pisses me off, a lot. She has a slight nerdy charm to her but I don’t find she exudes anything special. Plus, she’s one of those celebrities that gives her opinion on topics she clearly doesn’t understand (i.e. politics) and she dated an Italian scam artist but alledgedly “didn’t know” he was a scam artist. Right. How clueless can you be?

This brings me to my next comment: I just don’t understand fashion anymore. Models are working their butts off attending castings to grace the pages of fashion magazines for a reason. What do people who appreciate fashion (like me) get instead of models? Celebrities. Celebrities already get all the press and money, why take over a models job? First, celebrities cannot perfect posing like models can and they do not nearly look as good in the clothing. Second, it’s not like models are lining up to get cast as the female lead in the next Hollywood blockbuster – they know their place, so know yours, celebs. Ugh.

Let’s talk about one of the most notorious celebrity lovers –  Anna Wintour. Ms. Wintour continously uses celebrities on the cover of Vogue to sell magazines – even if the cover is absolutely terrible (September issue with Keira anyone?). She is also notorious for recycling content issue after issue and bringing us dull editorials featuring none other than those celebrities she so loves  (reference: October issue on newsstands now, Rachel Weisz cover girl and back to Sept issue with Keira). WHERE ARE ALL THE MODELS? Celebrities do not pose as well as models for these magazines, it’s not their job so stop it, please. Yes I enjoy repetition. Someone please remind Anna that she is the editor of a FASHION magazine and NOT a celebrity fashion and lifestyle magazine. If I wanted to read about Angelina’s latest outfit, I’d pick up an issue of People or US Weekly. Please, leave the celebrities where they belong and bring my models back.

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Watch my feet, watch my feet

Sorry Vic but your husband wins this round! To tell you the truth, I have never enjoyed any of Marc Jacobs’ advertisements. I feel like they [the ads] try too hard, just like Dov Charney and the pretentious people who aim to “shock” at American Apparel.

I wonder, do Victoria and David discuss their latest campaigns at the dinner table? Did Victoria get jealous of David, which led to her getting the Jacobs contract? I just hate it when people try different things and fail miserably at it. Stick to what you know how to do, in Victoria’s case, I am not quite sure what that is.

Oh, and this seems to be another case of Versace. Remove celebrities from fashion advertising, it’s not a Pepsi commercial.

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Here today, gone tomorrow!

I’ve been writing quite a few letters and posting them on the blog as of late…just for fun. But I realized that they might actually get attention from people that matter (i.e. those they are directed to). A few times in the past couple of months, I’ve written a post about something or someone and received an email almost instantly from the person or representative of that company answering me. So this is far fetched but I am going to try it out. A letter that will never (or maybe will) be read to the one and only Donatella Versace.



Dear Donatella,

For the past ten years, I have sat down and watched you take a classic and established brand (thanks to your brother Gianni) and shred its reputation to bits. Take this letter as an intervention. For the sake of the Versace name, please stop using celebs in the ad campaigns! Since you’ve destroyed pretty much anything worthy about Versace, I have become anti your brand but I do get disappointed when I see celebrities wearing your clothes in the advertisements. Have you sunk so low? The celebrities “model replacement program” stopped a few years ago, why are you one of the only brands STILL using celebrities? With all honesty, Donna (is that ok for me to call you that?), I loved looking at Jonathan Rhys-Meyers but, you are including the most mainstream type of celebrities (read: Patrick Dempsey) in there. You and I both know that in two years time, these boys and girls will be washed up and their fans will know them for what they USED to be. Whoever is taking care of your advertising, get them to call my people and we’ll work it out. Promise.

Ottawa Street Style



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Madonna image from:
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All too familiar



What’s happening here? No naked people, no women on the floor, no overt sexuality, no ethnicity, and could it be, a D&G ad with no edge? Wait a minute…I’ve seen this ad before! It looks familiar. Hmm, this looks like a case of Burberry. Oh right, Testino shot this! Are we running out of ideas for fashion photography or something?

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Life is just a [glossy] fantasy

Remember that Dolce & Gabbana ad that came out in March of last year? You know…the one that caused massive outrage and was banned from certain countries? Well, any way, I call the ad, for lack of a good name or maybe just to go along with the imagery, ‘Gang Rape is a Good Thing.’ (NOT THAT I THINK IT IS A GOOD THING OR ENDORSE GANG RAPE WHATSOEVER).

D&G, known for their provocative and edgy advertising campaigns, did not necessarily see the problem with 4 dudes watching another dude take down a beautiful woman by her wrists in a form of “I am so about to bang you right now!” type of pose. D&G claims, they were simply trying to capture a male fantasy. RIGHT. Because every man (at least the ones I know) wants 4 other of his friends, all equally as glossy, to watch him rape a girl in her D&G outfit, and then when he’s done with her, his buddies get their share.

In my opinion, this might as well be another AXE ad because it is (like I had mentioned before in Ohhh les hommes) representing women as sex objects and is very, very degrading. No matter how many times a company apologizes for putting it out, the fact of the matter is, they still did.

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Spring Shoes Advertisement

I apologize sincerely for the terrible scanning job on this ad. It was quite a large magazine.



Where are all the foreign looking models?




I really like the Burberry campaign shot by wonderful photographer Mario Testino. However, I’ve been looking at Burberry ads for a long time and there is always a lack of ethnicity in their campaigns. The most ethnic they’ve gone was when they featured Naomi Campbell in their ads.

The brand should keep in mind that in order to keep a bond with England, they should represent its people. The country is filled with minorities. It would be nice to mash it up once in awhile. Maybe its because I live in Canada and the industry here features more ethnic looking models to balance our multicultural society.

My thoughts any way.

I do very much respect Burberry for steering clear of extremely provocative campaigns.

And, props to Testino for shooting over 10 models in one shot!

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