FTA’s online Eco Auction kicked in on Sunday March 15th, and bidding will close 7 days later on Sunday March 22nd at noon.
FOR IMMEDIATE RELEASE
Kelly Drennan, Third Eye Media
Own a Piece of Canadian Fashion History: FTA Holds Eco Auction During LG Fashion Week
Fashion Takes Action (FTA) is holding an online Eco Auction with nine of the sustainable garments featured on the runway at the FTA Green Gala. These unique eco-friendly designs were created in order to bring awareness to sustainable fashion, and can now be owned by fellow eco fashionistas.
The designers who are participating in the auction are Project Runway Canada winner EVAN BIDDELL (showing this week), Zoran Dobric (also showing this week), THIEN LE, Nada Yousif, Thieves (current TFI New Labels finalist), Eugenia Leavitt (current TFI New Labels Winner), Carrie Hayes, AIME Luxury and current Project Runway Canada contestant JASON MEYERS.
The FTA Eco Auction is hosted on eBay, and is now live. Bidding ends at noon on Sunday March 22nd. Each garment is featured on the FTA website with a photo from the Green Gala runway, along with new photos that highlight the garments’ features. Each winner will also receive an IS9100 Professional Garment Steamer Rowenta, official garment care provider to LG Fashion Week, valued at $189.99, to help with the care for their new eco garments.
Fashion Takes Action is known for producing Canada’s greenest fashion events – The Green Gala and the Sustainable Style Show. On April 22nd, 2009 (Earth Day), FTA will be launching as a members-based organization whose mission is to have a socially and environmentally positive impact on the fashion industry. Fifty percent of the profits raised from the Eco Auction go directly to each of the Green Gala designers, and the other half will be injected into FTA’s Education and Awareness programs. For more information on the Eco Auction, including photos of the garments, values and starting bid amounts, designer bios and fabrics used, please visit www.fashiontakesaction.com/auction