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Category Archives: April 77

Fritz Helder and The Phantoms

fotobooth21Having moved to Toronto just a few days ago, I was eager to begin networking. I had emailed blogger and fashion illustrator Danielle Meder last month letting her know I am moving and would like to get involved in the scene. Bloggers are the best. Why? Because they, unlike many people these days, respond to your emails. This is something I try to live by, to answer everyone between 24-48 hours.

Well I emailed Danielle again Sunday letting her know I’m here and she sends me an invite to the “Lagerfeld Lady” single + video release party for this band called Fritz Helder and the Phantoms at Strangelove in Little Italy. One problem – I was supposed to confirm with the publicist Sunday, it’s now Monday, so I try my luck and email her any way. Luckily, she turns out to be one of the nicest and most helpful publicists I’ve ever met and grants me access to this jam (yes I used the word jam). She also lets me know that Pastel Supernova and Diego Superstar from the band are originally from Ottawa!

So I dress up (luckily I did) and head out solo. Now, I don’t know what Danielle looks like because I didn’t think of Facebook stalking her or anything so this was going to be a challenge. I look around, then I run into the publicist who describes Danielle to me. I find Danielle and her entourage. Blogger Anita Clarke sits on her left, designer Philip Sparks on her right, and to his left Now Toronto’s Fashion Editor Andrew Sardone. Danielle mentions the firm I’ll be working at and I am happy to know most of them know the company well.

I like the location because it’s small and intimate and you have the opportunity to chat with everyone.

I notice cameras are all over the band and I can’t help but admire their style. The lead singer is wearing a pair of turquoise April 77’s (I was wearing my April’s too) and I was tempted to strike up a conversation about how great these jeans are but refrained myself. I kept staring at them for a bit and realized how much their look reminds me of Hercules and Love Affair.

The video starts playing, the Hercules and Love Affair vibe is growing but I see a little more of Prince (à la Erotic City) in the lead singer’s persona. It’s original and fresh, I’m enjoying it (you can too, see the video below).

Danielle introduces me to more people, including designer Nada Shepherd (who just showed at L’Oreal Fashion Week) and Gail McInnes (I spelt your name right this time…are you reading this?) Gail’s personality and personal style is great, she’s also one of those people who responds to your emails. Another thing about Gail? She knows everyone so she introduces me to the owner of Stylus Canada and Fabric Magazine, who, tum tum tum, studied at Carleton University (does everyone have a tiny attachment to Ottawa around here?).

fritzAfter chatting for a bit I head out, having thoroughly enjoyed the band and meeting all these great people. I look forward to more events like this, and seeing Justice at Circa tonight.

www.fritzhelder.com
www.myspace.com/fritzhelderandthephantoms

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April 77

April 77 – Dance tonight, Revolution Tomorrow

I want a pair of April 77’s really bad, and supposedly, Victoire Boutique in Ottawa carries them. Their Spring/Summer line called “The New Church” is really amazing. The use of models (the female looks like Eva Green) and the conception is awesome, I couldn’t resist posting the shots. I suggest checking out their website and the Spring Summer women’s and men’s collection.

Founded in 2002 by 25 year old Brice Partouche, APRIL77 is a tribute to youth movements,
counterculture and lifestyle. Keeping its mind open, the label finds its inspiration in the
underground scenes, being musical, literary, artistic or even architectural.
Extremely graphic and clear in its design, each piece from the collections is strongly
impregnated in modern history. The choice of quality fabrics, carefully studied cuts and
original model names shows an authentic respect for clothing’s classic and noble references.