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The Book of Denim

While in Toronto earlier this week, I stopped by Book City on Queen Street West and picked up a magazine I’ve been longing for.

Wad magazine, a publication that’s already beyond cool, did something even cooler, they released a denim issue. Various magazines like Nylon for example do this, however, after purchasing the $13 “book” and reading through it, it’s officially a collector’s issue that puts all those “denim issues” to shame. I will never ever purchase another denim issue again. This is it. It is definitely something that should be owned by all denim lovers.

The issue contains details on various brands, tons of spreads, a history of denim, a denim map (so cool), and much more. Wad also included praise denim quotes by designers and famous pop culture icons. Jeans were not the only items featured in the issue, the issue had all types of denim apparel like bags, shoes, custom denim, coloured, sporty, collaborations, types (warm, raw, light, stonewashed). The marketing department at Wad even went as far as to make sure all the advertisements within the issue are denim related. Tres cool. And for all the French people out there, the issue is billingual.

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4 responses »

  1. Do you know if they carry WAD at the Elgin’s Mags and Fags?

  2. not sure, try calling them up! i’m sure they do, or even that store on rideau street near chapel…they sell various magazines

  3. This is it. It is definitely something that should be owned by all denim lovers.

  4. Love this WAD Denim Issue! So Cool.

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