I’ve been writing quite a few letters and posting them on the blog as of late…just for fun. But I realized that they might actually get attention from people that matter (i.e. those they are directed to). A few times in the past couple of months, I’ve written a post about something or someone and received an email almost instantly from the person or representative of that company answering me. So this is far fetched but I am going to try it out. A letter that will never (or maybe will) be read to the one and only Donatella Versace.
For the past ten years, I have sat down and watched you take a classic and established brand (thanks to your brother Gianni) and shred its reputation to bits. Take this letter as an intervention. For the sake of the Versace name, please stop using celebs in the ad campaigns! Since you’ve destroyed pretty much anything worthy about Versace, I have become anti your brand but I do get disappointed when I see celebrities wearing your clothes in the advertisements. Have you sunk so low? The celebrities “model replacement program” stopped a few years ago, why are you one of the only brands STILL using celebrities? With all honesty, Donna (is that ok for me to call you that?), I loved looking at Jonathan Rhys-Meyers but, you are including the most mainstream type of celebrities (read: Patrick Dempsey) in there. You and I both know that in two years time, these boys and girls will be washed up and their fans will know them for what they USED to be. Whoever is taking care of your advertising, get them to call my people and we’ll work it out. Promise.
Ottawa Street Style