Oh the French. Usually known for praising philosophers, journalists or renowned authors and professors, this time they get their message across by using none other than Mr. Karl Lagerfeld.
French drivers will soon be required to keep security vests and flashing red warning triangles in every car. Drivers will have to use the vest and triangle every time they pull over with an emergency, according to France’s road security division.
Fines of up to €135 ($209) will go into effect Oct. 1 as incentive for drivers to take Lagerfeld’s fashion advice.
The English translation of the caption reads, “It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life.” True that.
I personally like the ad. It reminds me more of a luxury car commercial but the copy does get the message across quite well.