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April 77

April 77 – Dance tonight, Revolution Tomorrow

I want a pair of April 77’s really bad, and supposedly, Victoire Boutique in Ottawa carries them. Their Spring/Summer line called “The New Church” is really amazing. The use of models (the female looks like Eva Green) and the conception is awesome, I couldn’t resist posting the shots. I suggest checking out their website and the Spring Summer women’s and men’s collection.

Founded in 2002 by 25 year old Brice Partouche, APRIL77 is a tribute to youth movements,
counterculture and lifestyle. Keeping its mind open, the label finds its inspiration in the
underground scenes, being musical, literary, artistic or even architectural.
Extremely graphic and clear in its design, each piece from the collections is strongly
impregnated in modern history. The choice of quality fabrics, carefully studied cuts and
original model names shows an authentic respect for clothing’s classic and noble references.

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