Remember that Dolce & Gabbana ad that came out in March of last year? You know…the one that caused massive outrage and was banned from certain countries? Well, any way, I call the ad, for lack of a good name or maybe just to go along with the imagery, ‘Gang Rape is a Good Thing.’ (NOT THAT I THINK IT IS A GOOD THING OR ENDORSE GANG RAPE WHATSOEVER).
D&G, known for their provocative and edgy advertising campaigns, did not necessarily see the problem with 4 dudes watching another dude take down a beautiful woman by her wrists in a form of “I am so about to bang you right now!” type of pose. D&G claims, they were simply trying to capture a male fantasy. RIGHT. Because every man (at least the ones I know) wants 4 other of his friends, all equally as glossy, to watch him rape a girl in her D&G outfit, and then when he’s done with her, his buddies get their share.
In my opinion, this might as well be another AXE ad because it is (like I had mentioned before in Ohhh les hommes) representing women as sex objects and is very, very degrading. No matter how many times a company apologizes for putting it out, the fact of the matter is, they still did.
2 responses so far ↓
Doinwork.com // July 17, 2008 at 7:25 pm
The Ad campaign i am lovin’ now is the Belvedere Vodka one. Shot by Terry Richardson.
http://www.maround.com/mablog/tyler_askew/belvedere.jpg
A failure in pastiche « Ottawa Street Style // September 25, 2008 at 9:54 am
[...] September 25, 2008 · No Comments Today’s post discusses advertising. Although not fashion related, I felt it necessary to discuss Moxie’s latest campaign as it relates to the “treating women as sexual objects and subject to the male gaze” topic that I’ve discussed here and here. [...]